Somebody’s basement is filling up. They’re calling you.
Penstock answers day and night, sends the real emergencies to whoever’s on call, chases the quotes, books the tune-ups before the cold hits and gets the invoice paid. For plumbing, heating and cooling companies in the Fraser Valley and Metro Vancouver.
A normal day of other people’s emergencies.
Tick the ones that happened to you this week. Honest answers only.
WHAT DO YOU MOSTLY DO?
The same day, with Penstock.
Same five moments. Everyone got an answer.
- YOU TICKED THIS
A frantic call about water coming through a ceiling. It goes to voicemail.Answered at 11:40. It matched your emergency rule, asked them to shut off the main if they could, and texted your on-call tech. You slept.
Call answeringTEXTED TO YOUR ON-CALL TECHEMERGENCY · 18 Birch Rd. Water through the kitchen ceiling, main is off. Karen is home: 604-555-0142.
- YOU TICKED THIS
Twelve voicemails. Three are emergencies. Which three?The night’s calls were already sorted: one emergency handled, two booked for today, nine for this week, each with notes and photos.
CRM & systems setupYOUR MORNING BOARDOvernight: 1 emergency, handled (Birch Rd). Today: water heater (Elm St), clogged main (Oak St). This week: 9 bookings.
- YOU TICKED THIS
The water heater you quoted on Monday. Silence.A check-in went out the next day with your soonest install. They booked Thursday morning.
Follow-up automationTEXTED TO ROSA, AS YOUHi Rosa, it’s Dave. Still taking cold showers? I can have the new tank in Thursday morning if that helps.
- YOU TICKED THIS
The emergency call from two weeks ago. They were so grateful at 2 AM.The invoice went out with a pay link while the tech was still packing up. Paid that night.
Invoice follow-upTEXTED TO KAREN, AS YOUHi Karen, Dave here. Hope the kitchen’s drying out. Here’s the invoice from Tuesday night, and the link if card is easier.
- YOU TICKED THIS
A water heater you put in ten years ago just quit. They called whoever came up first in a search.Customers with tanks near the end of their life got a heads-up from you. Two booked replacements before anything leaked.
Customer reactivationTEXTED TO TOM, AS YOUHi Tom, Dave here. Your water heater is coming up on ten years. Want me to take a look before it gives out?
Same day. Nothing flooded.
Book a callThe people, businesses and messages here are made up, to show the idea. Yours are written with you, in your words, and you approve them before anything goes out.
A year of reasons to hear from you.
The seasons drive your calls. The reminders go out ahead of them.
- SEPTEMBER
Furnace tune-ups booked before the first cold night.
- NOV – FEB
Frozen pipes and no-heat calls answered at any hour, sorted by who’s coldest.
- APRIL
AC and heat pump checks booked before the first hot week.
- ANY MONTH
Water heaters near the end of their life get a heads-up, before the leak.
What it won’t do.
Honest limits, so nothing surprises you or the people calling.
Won’t diagnose over the phone
It asks the right questions and gets photos. The diagnosis is yours.
Won’t handle a gas smell alone
A gas smell gets one answer: leave the house and call 911. Then you’re alerted.
Won’t promise a time you can’t make
It offers times from your schedule, and tells emergency callers who’s coming.
Won’t set your prices
It books the visit and gathers the details. The number comes from you.
Won’t argue about money
Reminders stay friendly. If someone disputes a bill, it comes to you.
Won’t pretend to know
When it isn’t sure, it says so, takes a message and tells you.
Everything else, it handles. Anything it shouldn’t, it hands to you.
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One call.
Twenty minutes on how calls, dispatch, quotes and invoices work today. That’s most of your part done.
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First fixes live in under 48 hours.
Usually the after-hours line and your emergency rules first, so tonight’s calls get answered.
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I keep it running.
Every month: calls by urgency, how fast each got help, and the season ahead.
Questions, answered.
How does it know what’s an emergency?
You set the rules with me: water where it shouldn’t be, no heat below a temperature you pick, no hot water, a gas smell. Each one gets its own path: ring the on-call tech, book first thing, or book this week.
Can it reach whoever’s on call this week?
Yes. It follows your on-call rotation, so the right tech gets the text, and you only hear about it if they don’t answer.
Can it ask for photos?
Yes. It can text a link for photos of the leak, the tank label or the furnace’s error code, so the tech shows up with the right part.
What if I want to answer the call myself?
Then you do. Your phone can ring first, and it only picks up when you can’t. Or it answers every call and texts you the details. You can change it any time.
Do I have to switch my dispatch software?
No. It works with your current setup, or a new system if you need one.
How much of my time does setup take?
About an hour, all in. A 20-minute call, a few logins, and a quick read of the messages before they go live.
See what you could take off your plate.
Book a 20-minute call. You'll leave knowing where time and money slip away, and what's worth automating first, whether you work with us or not. If we go ahead, your first fixes are usually live within 48 hours.
Liam Murrin · Founder · Chilliwack, BC
I set up every system myself, and I'm who you'll talk to on the call. Twenty minutes, no pitch deck, no pressure.
Times shown in Pacific time
BOOKED
You’re booked.
Check your phone.
That text you just got is exactly what your customers would get.
ADD TO YOUR CALENDAR
Need a different time? Reschedule
DEMO MODE · NO REAL BOOKINGS
Not ready to book? Email me one task you'd happily never do again. I'll write back with how I'd take it off your plate.
Like retyping quotes into the accounting app, chasing the same invoice three times, or texting crews tomorrow's schedule.